Episode 28 – Toyota: The Self-Charging Car Controversy

Today we take a look at the recent controversy brought about by Toyota’s high profile advertisement campaign where they boldly claim that their car is ‘self-charging’. Listen as we take a look at their disputed claims and break them down from an engineering perspective, before taking a look at it from a marketing communications perspective. Could it be that there is a defence to their claim? Or does this advertisement campaign signal the downfall of Toyota as being one of the leaders in cleaner car technology?

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