Ryan Site

Ryan Maughan, BEng, MSC, CEng, FIMechE, CMgr, MCMI


Ryan founded the AVID Technology Group back in 2004 and has led its growth and development ever since. As well as being an award-winning entrepreneur, he is an Engineer by background with a degree in Mechanical Engineering from UMIST and an MSc in Engineering from the University of Durham. Ryan worked in the motor racing industry in his formative years learning about high performance engineering and developing a unique blend of hands on practical skills with high-level engineering expertise. After a few years of working in a high precision machining business, AVID was born with the mission from the outset to develop new technology that will reduce emissions and fuel consumption of vehicles through improved control.

Graeme Site 2

Graeme Cook, B.Eng (Hons)

Managing Director

Graeme is an experienced Director with expertise in the aerospace, automotive and energy sectors. Graeme completed a multi-skilled apprenticeship, progressing to complete a BEng (Hons) in Mechanical Engineering and quickly moving into leadership roles. Since starting his career as an Engineer at Wilkinson Sword, Graeme has worked for Freudenberg Group, NSK Steering Systems Europe, CAV Aerospace, and Responsive Engineering, part of the Reece Groip, holding a number of multi-site roles in and Regional and Managing Director positions. Starting in 2019, Graeme joined the AVID team to further develop the company’s growth, uphold AVID’s status as a low-risk end-to-end technical solutions provider, and maintain a consistent high level of customer satisfaction.


Keith Ternent, MSc, MIET​

Engineering Director

Keith is an experienced engineering professional with a passion for the automotive sector and a background in electronics manufacturing. Keith began his career by serving an Engineering apprenticeship and went on to gain an MSc in Design and Manufacturing from Durham University. Keith joined Valeo, a major Tier 1 Automotive Supplier, where he became Director of Advanced Manufacturing for their Security Systems Division before moving to Valeo Centre of Excellence for Automotive Research in Germany where he was responsible for managing the development of cutting edge sensor products for several major Automotive OEMs. On returning to the UK, Keith managed a successful Engineering Consultancy for Durham University. Prior to joining AVID in 2016, Keith was with Nissan where he managed new model introduction and production transfer projects. At AVID Keith is responsible for leading and managing the Engineering Team who are now developing some of the most advanced electric and hybrid vehicle prototypes of their time.

Iain Site

Iain Young, HND, MBA​

Sales Director

Iain started as an electronics engineer with a background in hardware development and manufacturing for the automotive and off-highway markets. He primarily worked in the power electronics, motors and controls industry for technology-leading, blue-chip businesses including Johnson Electric and Sevcon and has over 25 years’ experience on an International basis. He brings a wealth of engineering and commercial experience to AVID having very successfully developed and grown business pipelines in high growth markets where technology innovation and differentiation are truly valued. Iain is responsible for leading the development of new OEM business for AVID with a clear focus on Automotive, On-Highway, and Off-Highway market segments and ensuring we provide the highest level of project support to our customers.