Keith is an experienced engineering professional with a passion for the automotive sector and a background in electronics manufacturing. Keith is responsible for managing and developing the Engineering Team to ensure that products and new applications are engineered to AVID’s demanding standards. Keith began his career in PCB manufacturing and electronics assembly and then moved to a major Tier 1 automotive supplier where he was Director of Advanced Manufacturing. Keith then moved to their centre of excellence for automotive research in Germany before returning to the UK where he ran a large engineering and manufacturing consultancy for Durham University. Keith then Joined AVID running the engineering team and being responsible for engineering products and some of the most advanced electric and hybrid vehicle prototypes of their time. Keith left AVID to join a major Automotive OEM responsible for new product introduction programs in the body in white department. Keith has now returned to AVID bringing his wealth of experience and passion to the senior team.